Alongside - Why we chose to rename our startup (and what it means to rebrand)

If you find this blog post, it means I will no longer be the CEO of Qimple… instead, as of September 26, I find myself CEO of Alongside, our newly rebranded company.

So far, the feedback has been amazing, but I had a lot of people ask me why we rebranded and what went into the process of making the change. So I decided to do a recap of why and how we did it.

The decision to rebrand was an easy one. Let me explain: Quimple, Qimble, Kimple, Pimple, Dimple, Quimpool, Quipel, Kimble, Q-imple, and the list goes on.

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